We're the leading customized loyalty programs provider in Kenya and East Africa.

   +254 732 514 958 or +254 738 660 731   Kingstone Building, Ngong Rd, Nairobi

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Custom Loyalty Programs

Rooted on the principles of the Blue Ocean Strategy, the M-zawadi Loyalty Program is a strategic customer loyalty program that is carefully crafted to redefine customer loyalty. Leveraging on the most accessible device by all customers, the mobile phone, it is a powerful tool that is fully customizable to meet the specific needs of any business. 

With a strong presence across various industries, including Manufacturing, Insurance, Financial Institutions, Petroleum & Energy, Hospitality, Construction & Retail, the M-zawadi Loyalty Program continues to revolutionize how organizations structure loyalty programs for different audiences. From value chain loyalty programs, consumer loyalty programs to sales teams loyalty programs, the M-zawadi Loyalty Program is customizable to suit all.

Loyalty Programs for Manufacturers

Manufacturers have traditionally depended on rebates and discounts to incentivize their value chain, outpace competition and maintain or acquire market share. To gain customer loyalty, they have relied on brick and mortar incentives such as regular discounts and bundled offers, incurring substantial investments in marketing and advertising to expand the customer base.

Loyalty Program for Insurance Providers

The insurance landscape is fiercely competitive, characterized by minimal differentiation among providers. Consumers frequently hold policies across multiple insurers, while agents and brokers prioritize commissions over brand allegiance, often favoring insurers offering higher financial incentives.

Loyalty Programs for Financial Institutions

Financial institutions recognize the imperative of enhancing customer loyalty in today’s competitive banking landscape. To achieve this, loyalty programs emerge as strategic tools to foster stronger relationships with customers while driving business growth. Leveraging the M-zawadi loyalty program, financial institutions can effectively incentivize customer behavior across various touchpoints, from over-the-counter transactions to digital channels and product uptake. This not only cultivates deeper customer loyalty but also promotes active engagement and drives desired actions that contribute to long-term profitability and sustainable growth.

Loyalty Program for Petroleum & Energy Players

In the petroleum industry, the pursuit of effective customer loyalty solutions has been persistent, albeit with limited success largely attributable to rigidity within existing loyalty programs. Despite some strides in automation, the prevailing loyalty programs still fall short of meeting the dynamic needs of today’s digitally empowered motorists, who expect seamless experiences on-the-go. However, with the introduction of the M-zawadi Loyalty Program, petroleum companies now have access to a sophisticated solution designed to transcend traditional limitations. By offering comprehensive rewards beyond fuel transactions, this loyalty program addresses motorist demands for versatility and convenience, that fosters satisfaction and loyalty.

Hospitality Loyalty Programs

In the dynamic hospitality landscape, customer loyalty is paramount for sustained success. Hospitality establishments, including hotels, tour operators, spas and other service providers, recognize the importance of fostering lasting relationships with their clientele. Leveraging on the M-zawadi Loyalty Program serves as a powerful tool, offering a means to incentivize repeat business, reward patronage and cultivate a sense of appreciation among customers. Riding on a cardless technology platform, the M-zawadi Loyalty Program is revolutionizing the loyalty landscape, providing tech-led innovative solutions that cater to the evolving needs of both businesses and their customers.

Creating the best loyalty programs for your business...

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Happy Clients

M-zawadi Loyalty Group is an organization that provides custom-made business solutions to organizations in different industries. Here is what our clients say about us.

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Daniel Smith

Daniel Smith

CEO of Markup.ai

Our Solutions

Our solutions help organizations in reducing their cost of acquisition, maximizing on value chain potential, automating the route to market, increasing customer lifetime value through differentiated incentives, revolutionary customer loyalty programs, digital promotion tools, and digital customer engagement tools.

M-zawadi Loyalty

Platform for Customized Loyalty Programs

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Coupon Kenya

Platform for Digital Promotion Tools

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Pick a Coupon

Platform for Customer Engagement Tools

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SokoJumla

Platform for Route to Market and Sales Force Automation

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We’ve worked on over 200 projects and are trusted by 20+ clients and brands

Request for a demo

M-zawadi Loyalty Group is an organization that provides custom-made business solutions to organizations in different industries.

request-demo
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Daniel Smith

Daniel Smith

CEO of Markup.ai

Customized Loyalty Programs

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Digital Promotion Tools

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Digital Vouchers Platform

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Omnichannel Customer Engagement Tools

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Route to Market Automation

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Training and Consultancy

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Our Solutions

Our solutions help organizations in reducing their cost of acquisition, maximizing on value chain potential, automating the route to market, increasing customer lifetime value through differentiated incentives, revolutionary customer loyalty programs, digital promotion tools, and digital customer engagement tools.

M-zawadi Loyalty Programs

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Coupon Kenya

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Pick a Coupon

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eZawadi

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SokoJumla

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Soko Pesa

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Habahaba

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Nyumba Mkononi

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Embracing technology, enhanching people's lives

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API Integration

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Helping you identify your business needs

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Creating the best digital solutions for your business

M-zawadi Loyalty Group is an organization that provides custom-made business solutions to organizations in different industries.

“Ut rhoncus dolor pulvinar orci proin sit purus. Consectetur hendrerit in semper porttitor quisque mi donec tellus. At odio cong”
Daniel Smith

Daniel Smith

CEO of Markup.ai